Nelle nostre attività di consulenza e management il Modello del Dr Arrigo (ved. fig.): Angelo Arrigo “Brand–led Model's application for a sustainability-oriented business environment-generic version” resta centrale lungo le tre fasi di definizione della strategia, pianificazione e implementazione del piano in riferimento alle seguenti leve:
- Integrated marketing communications plan
- Integrated brand communications mix
- Internal branding/communications
- Relationship marketing
- Sustainability-led Corporate Social responsibility Plan
- Marketing mix
- Promotional mix
- Digital marketing & branding strategy
- Integrated public relations mix – integrating online & offline PR
- Strategic and operational media planning
- Physical evidence
- Atmosphere
- Integrated stakeholders management strategy
- Strategic partnerships mix
- In & out store/site off-line promotion materials
- Events mix – strategic and operational planning
- Advertising mix
- Sponsorship mix
- Co-branding contexts designing
- Strategic market key drivers
- Network mix
